Having a website for your dental practice is essential in today's digital age. With over 90% of internet users searching online for their next dentist, your practice's online presence can make or break your business. 

Let's examine a few of the reasons why having a website is crucial to the growth of your dental practice:

Boosts SEO: A well-designed website with optimized content can significantly improve your practice's search engine rankings. This means that potential patients are more likely to find your website when searching for dental services in your area.

Creates a professional image: A modern and user-friendly website can help establish your practice as a trusted and reputable source of dental care. It also provides a platform to showcase your services, testimonials, and patient education materials.

Attracts new patients: A website is an excellent tool for attracting new patients. By including online appointment booking, contact forms, and patient reviews, potential patients can easily connect with your practice.

Improves patient experience: A website can provide valuable resources to patients, such as appointment reminders, post-operative instructions, and dental blogs. This can improve the overall patient experience and satisfaction.

Increases revenue: With an effective website, your dental practice can attract more patients, ultimately leading to increased revenue.

We understand the importance of a well-designed dental website. After all, your website is the hub of all your marketing and branding efforts.

Our websites are clean, refined, and optimized for SEO to ensure that your practice is visible online. They're fast-loading and mobile-responsive, ensuring that patients can easily access your website on any device. With our expertise, we can create a website that serves as the foundation for all of your dental practice's online marketing efforts.

The cost of a dental website can vary depending on the complexity of the design and features and the agency you choose. Simply because an agency charges twice the average, does not guarantee you will receive comparable quality that converts visitors to patients.

According to a survey conducted by the American Dental Association, the average cost of a dental website ranges from $2,000 to $25,000. As previously mentioned, it's important to note that a website's cost does not always reflect its quality or effectiveness in attracting new patients.

In addition to the website's design and features, you must consider the importance of SEO. Search engine optimization plays a crucial role in a dental website's long-term success, and it's important to hire an agency that includes strong local SEO (we do!).

A study by the National Center for Biotechnology Information found that 75% of users do not click past the first page of search engine results, making SEO a critical aspect of a dental practice's online marketing strategy.

While the cost of a dental website can vary, it is important to prioritize the quality of the agency you hire and their expertise in SEO. With the right team in place, your dental website can be an effective tool for attracting new patients and growing your practice. And remember, Akzis VIP guarantees results!

To create a good dental website, there are certain features that are recommended. 

HIPAA Compliance

One of the most important is ensuring HIPAA compliance, which is required by law in the United States. An SSL certificate is also necessary to protect patient information. 

Location Pages

Location pages should be included if your dental practice has multiple offices, as this makes it easier for patients to find the correct information and also helps with optimization. 

Specific Service Pages

You'll want to include separate pages for each service your practice offers to improve SEO and give patients more information. 

Staff Bios

Including biographies of team members can help to alleviate dental anxiety and build trust with potential patients. 

Reviews from Patients

Dental patient reviews should also be prominently displayed on the website, as they play a crucial role in the decision-making process of patients. In fact, by including patient testimonials and/or ratings, you can grow your new patients by 40%.

Patient Forms

Offering online patient forms and scheduling can make the process easier and more convenient for patients, ultimately improving the conversion rate.

Lead Generation

Lastly, the website should be designed to generate leads through various forms and contact options. We use a combination of social media, quizzes, and a powerful lead magnet.

These features not only improve the user experience but can also lead to the growth of the dental practice.

What sets a regular dental website apart from a great one? 

In our experience, the best dental websites share common traits that make them stand out. 

Here are nine key features that you should consider when building or improving your dental website:

Responsive: A responsive website is crucial for fast response times to potential patients' inquiries and appointment requests. A streamlined intake process on your website helps prevent potential patients from slipping away, and it gives you a good reputation for your response time.

Quick Load Times: Rapid load times are crucial for both search engine optimization (SEO) and the overall user experience. Slow loading times negatively affect the user experience and can lead to lower rankings in search results.

Easy to Navigate: Your website should be easy to navigate and intuitive to use. Make sure that all pertinent information is easy to access for patients, with the most important information on your home page or within a few clicks.

Aesthetically Pleasing: An attractive website is more likely to impress potential patients. Use professional, high-quality images and fonts that are easy to read, and keep your home page clutter-free.

Optimized for Search Engines: Prioritize SEO to organically grow your traffic and help new patients discover your practice. Working with a team that specializes in dental SEO can help you achieve organic growth for your website.

Clear Contact Information and Calls to Action: Make sure your contact information is easy to find and place a few calls to action throughout your site to guide the patient's journey through your website.

Testimonials: Including testimonials and reviews from satisfied patients can help attract new patients to your practice. Encourage patients to leave reviews, particularly on Google Reviews.

Compliance: Website accessibility is crucial for creating sites that are accessible to everyone, including those with disabilities. Working with an experienced dental marketing team can help ensure that your site is always WCAG-compliant.

Online Scheduling: These days people expect to be able to contact their dentist office, ask questions, and schedule appointments all with their laptop or phone. If your dental website doesn't provide this functionality, you're losing out on new patients.

The goals and objectives of a dental website are critical to a practice's success in today's digital age. While dental digital marketing was not a priority for doctors and dentists in the past, the internet has become an integral part of our daily lives, with more than 90% of Americans using it. As a result, dental offices must establish an online presence to attract and retain patients.

Here are some essential goals and objectives that every dental website should have:

Generate New Patient Appointments

Attracting new patients is the primary goal of every dental practice. A well-designed website with a user-friendly interface can help you stand out from the competition and convert more site visitors into new patient appointments.

Search Engine Visibility

Having a beautiful website that cannot be found by your target audience is of no use. Optimizing your website for search engines like Google can help increase your dental clinic's online visibility.

Maximize Digital Marketing ROI

Internet marketing is the most affordable and effective option for dental marketing. A well-structured website is essential for maximizing PPC benefits, SEO traffic, social media marketing, and other dental digital marketing strategies.

Stay Ahead of the Competition

With dozens of competitors online, you need to up your game with the right website. A content-rich and ergonomically designed website can help you stay ahead of your competition and enhance your search engine visibility.

Brand Awareness

Developing a consistent brand image through a well-branded website UI can set you apart from other dental practitioners, enhance brand recognition and loyalty, and propagate your brand story among the right people.

24x7 Presence

Your website's availability 24/7 allows potential patients to reach out to you at any time of the day or night, make an appointment without interacting with office staff, and find answers to their questions through blogs and other knowledge resources on your website. It also frees up your back office staff time.

Measuring KPIs

Your website can help you decide whether your marketing campaign is on track to achieve your KPIs or falter. With various available tools like Google Analytics, it is easy to track KPIs and goals and find areas that need improvement or modification.

Reputation

In today's digital world, it is crucial to secure and strengthen your patients' trust. A website is the foundation for establishing credibility. Sharing knowledge with new visitors via various resources on your website can further augment your credibility, resulting in rave reviews on Google and social media and glowing testimonials on your website. This, in turn, helps your SEO, as Google assigns significant weightage to your online reputation as a ranking factor.

Dental digital marketing is a targeted approach to reaching prospective patients through multiple online channels, when they need you. 

Traditional marketing methods build brand awareness, but digital marketing allows for hyper-targeting so you'll reach those searching for dental services when they are most likely to become patients. 

By using the right message on the right channels, you'll see increased revenue without spending more on marketing. 

Whether it's PPC Ads, a high-converting website with a strong lead magnet, social posting or reputation management, you'll have verifiable and measurable results through tracking tools like Google Analytics. 

That means you'll add new patients while also building relationships through content marketing and social media engagement. 

Having a strong digital presence in these highly competitive times isn't just recommended, it's critical for any dental practice looking to attract new patients and grow. In today's world, people turn to the internet to find and research dental services before making any decisions. According to Hubspot, 84% of patients use online reviews to evaluate dentists, and 90% of patients use the internet to search for dental services with 93% of potential patients visiting the dental practice website before making a decision.

The problem is, staying on top of the constantly evolving digital landscape can be a daunting task for dental practitioners. Balancing patient care and digital marketing is like having two full-time jobs. That's why outsourcing your dental marketing efforts to a professional dental marketing company isn't just essential, it'll save your sanity!

An experienced dental marketing company can help you create a strong online presence, attract more qualified leads, and convert those leads into loyal patients. With targeted digital marketing campaigns, you can focus on reaching the patients who are most likely to convert, rather than wasting time and money on generic advertising methods that provide no evidence of their efficiency.

Investing in digital marketing has been shown to provide a high return on investment (ROI) for dental practices. According to a survey conducted by the American Dental Association, dentists who spent $1 on online advertising generated an average of $3.60 in revenue. And here at Akzis VIP we work hard to exceed that national average! In addition, dental practices that implemented digital marketing strategies saw an average increase of 30% in new patient bookings.

In short, digital marketing is essential for any dental practice looking to grow and succeed in today's digital age. By partnering with a professional dental marketing company like Akzis VIP, you can ensure that your practice is easily found online, attract more qualified leads, and ultimately increase your revenue.

Most dental digital agencies will tell you that they need to get you on the phone, put together a proposal, and do some research before offering up an estimate. That's not true! It's never been easier for agencies to know how many hours an average project will take and price accordingly. Those calls are just sales calls to upsell you extra services and get a sense of what they can get away with charging you. That's not how we do things, our CEO wouldn't stand for it!

Here are the facts - based on industry data and surveys from the ADA, the average cost of dental marketing services in the US ranges from $2,000 to $5,000 per month. This cost may include website development, search engine optimization (SEO), pay-per-click (PPC) advertising, social media management, content marketing, email marketing, and other related services.

But the cost isn't the most important factor. Your ROI is what matters. Don't let an agency tell you that the ROI for your dental practice includes things like brand awareness. To us, ROI comes from one all-important metric... sales.

The cost per conversion is a crucial metric to track the effectiveness of PPC campaigns. This metric calculates the cost incurred to secure a conversion, which could include clicks, calls, or form submissions.

Most agencies and digital marketing companies focus on clicks as it artifically inflates their conversion numbers and impresses their dental clients. We don't! A conversion to Akzis VIP is a click or lead that becomes a patient. In short, a conversion is successful when your dental practice makes money.

According to Wordstream, the average cost per click (CPC) for Google Ads in the healthcare industry, which includes dental practices, is $3.17. It's our job, when running your dental PPC campaigns, to score you the highest returns at the lowest possible cost.

As a dentist you know that dental implants can be a lucrative opportunity for dental practices. Very lucrative!

Most agencies focus exclusively on PPC Ads as they work quickly. We don't. And here's why...

On average, the cost per click (CPC) for dental implant related keywords is $12. Now, click-through rates (CTR) for Google Ads on these particularly keywords are around 2.41%, which is higher than most targeted keywords in other healthcare industries. But at $12 per click, that can add up without the necessary support to swing the  visitor into a paying patient.

We handle everything for our dental clients. We guarantee higher ROI because we create the ads, targeting, retargeting campaigns, lead magnet, landing pages and marketing funnel. Each of those work together increase the campaign's success rate and lower ROAS (return on ad spend).

Doing it yourself? We get it and we still want to help!

Here's how to successfully market dental implants:

1. Research the market, keywords and your preferred buyer: It's important to understand the segment of the population that is eligible for dental implants and can afford the procedure. This can be achieved by targeting geographic locations that show the most promise for dental implant patient conversions and by targeting individuals who make above a certain income threshold.
2. Create and optimize your landing page: You need a specific landing page that's optimized for your dental implant services. This page will provide relevant information and a clear call-to-action for prospective patients. A well-optimized landing page will help improve your website's quality score and increase organic traffic and has been proven to grow conversions by as much as 60%.
3. Create relevant valuable content: Keyword research can help you identify the type of content that will be most helpful for those considering dental implants. You can create blogs, videos, and other types of content that provide valuable information to prospective patients. This is the content that all of those relevant searchers are going to consume so you want that content to come from you, with your dental practice brand on it. This content will alleviate concerns and fears, prove your skills and authority and build trust. 
4. Share that content on social media: Once you have created your content, it's important to share it on relevant social media channels to reach your target audience and you'll want to do it regularly. Consistently is very important to Google! You're not just sharing your dental implant content with your social media followers to get new patients (after all, most of your followers are already patients), you're sharing it to create backlinks and build authority with Google.

SEO is complicated in every industry including the dental service industry. That said, there are a few best practices to get you started:

Well-crafted titles and descriptions

Clear and concise titles and descriptions for all pages on your dental website help search engines to understand the content and rank them accordingly.

Optimized URLs

URLs that are short, descriptive, and easy to read contribute to the overall SEO friendliness of a website.

Website speed

The loading speed of a website is an essential factor that contributes to SEO optimization. Fast-loading websites rank higher in search engine results and help to provide a better user experience.

High-quality content

The content of your website pages is critical for SEO optimization. Unique, high-quality content without overloading keywords can help your website rank higher in search engines. The most SEO-friendly dental websites have well-written content that is informative, relevant, and engaging.

Effective use of tags

Proper use of tags, including ALT tags for images, can help improve a website's search engine optimization. In addition, the website structure should be designed to be SEO friendly to ensure that it ranks well in search engine results.

Don't keyword-stuff

Don't overuse your short and long-tail keywords on your pages, including content pages such as blog articles. Google recognizes keyword stuffing and knows it's not conversational and is not easy to read by actual human beings. So don't overdo it on your keywords - keep it organic and focus on creating helpful and informative content that answers a website visitor's question.

Having an SEO-friendly website for your dental practice truly provides nothing but major benefits! Not only with it help boost your online presence but it will directly lead to more patients and help your practice grow. 

Boost in organic traffic: According to recent studies, about 75% of users do not scroll past the first page of search engine results. Having an SEO-friendly website design ensures that your website appears at the top of the search engine results page (SERP) and attracts more organic traffic. This means potential patients are more likely to find your website and contact your clinic.

More mobile traffic: Mobile internet traffic has increased significantly in recent years, with nearly 52% of internet traffic coming from mobile devices. Having a mobile-friendly website design can help you rank higher in search results, as search engines prioritize mobile-friendly websites.

More user-friendly: A user-friendly website design is essential for both SEO and user experience. An SEO-friendly website design can increase your dental clinic’s credibility, make the selection process easier for potential patients, and ultimately increase your patient base. Patients generally consider websites at the top of the search results to be the best in their respective fields.

Cost-effective: An SEO-friendly website design can increase your website's ranking and traffic conversion rate, resulting in a decreased budget waste and more ROI. It's a cost-effective way to attract potential patients to your clinic.

Understand patient intentions: Through user behavior and traffic analysis, you can understand what site visitors want and what keywords or subjects are more valuable than others. This data can help you customize your website content, refine your PPC and SEO strategy accordingly, and increase targeted traffic to your website.

It's simple, having an SEO-friendly dental practice website matters if you want to grow your business and attract potential patients and stay ahead of the competition. It can increase organic and mobile traffic, provide a better user experience, boost your online reputation, and help you understand patient intentions.

Our favorite question, because that means you're ready to invest in your growth and once you do, we will become just as committed to your growth as you are right now.

Step 1: Sign up for our All-In-One core monthly service (it's on special pricing right now). Fill out the sign-up form and we'll contact you with follow-up questions usually within two business days. At that point, we start researching, gathering the necessary data, and begin building out your new site (or enhance your current design for SEO if you want to keep it). You'll be able to preview your new design on all devices before you choose to take it live. Your new dental practice site will have fresh content, a fresh look, and loads of conversion potential.

Step 2: We're going to add all the important functionalities that a growing dental clinic (or cosmetic dentistry practice, orthodontist, etc) needs like reputation management (including reviews), SMS marketing, a progressive web app, Google map integration, one-click texting for your site visitors from your new site and the list goes on. We'll make sure that you and/or your staff knows how everything works.

Step 3: Now that you're a full fledged Akzis VIP Core client, you qualify for a 30% discount on all our other services. If you want a huge local marketing push that overwhelms your new site with organic, targeted traffic and irresistible media attention, you can sign up for our enhanced service that provides that. But, we suggest you wait to sign up for our enhanced services until after you're a core client with that 30% discount!

Step 4: As a monthly Akzis VIP client, you can now focus entirely on your patients, introducing your services to new patients we send your way, and spend more time with family and friends. We monitor your site 24/7 and pour over the data from your heatmaps allowing us to continue to tweak your site to increase conversions. We'll keep your site fresh, update it as needed to compensate for every Google SEO change and make sure your local positioning remains strong.

Step 5: When you're ready to expand your practice with a new location, drive patients to a newly added doctor, upsell a specific highly-profitable service let us know. We can start running PPC Ads campaigns that are designed and optimized (with expert retargeting campaigns included) to drive more patients quickly.