From Little League to Local News: The Power of Creating Relevant Content for Your Local Business
Connecting with Your Community:
How Local Content Can Drive Traffic to Your Website
Blog about Local Events
As a local business owner, one of your top priorities should be to connect with your community, stay connected and drive more traffic to your website. One of the most effective ways to do that is by creating local content.
Local content is any content that is specifically tailored to your local audience. This can include blog posts, videos, social media posts, and more. By creating content that is relevant and interesting to your community, you can increase visibility and brand awareness for your business.
Every community, big or small, has events that are important to the locals. Whether it's a small town festival or a big city parade, these events offer the perfect opportunity for you to get involved and showcase your business.
As a business owner, you should be aware of these events and find a way to write about them that ties back into your business!
How? By blogging about the events!
Not only will this help you connect with your community, but it will also drive more traffic to your website and social media pages. Plus, it's a great way to showcase your involvement in the community, which will grow your brand awareness among potential new customers.
If you're planning to sponsor a booth at the event or local street fair, writing about it will be easy.
You can share your experience, pictures of your booth, and talk about the customers you met. But even if you're not directly involved in the event, you can still write about it from the perspective of a community member.
Don't limit yourself to just writing about big community events, either. Local charity events and holiday celebrations offer the opportunity for you to talk about your community and why you love it. Share stories about the people you meet, the food you eat, and the fun you have. Make it personal and engaging for your readers.
Try to go beyond just writing about the event, share photos and even videos of it on your social media pages. This will help you reach a wider audience and get more people excited about the event by increasing engagement and interest. You can even create a hashtag specific to the event and encourage your customers, and social media followers, to use it in their posts.
So, if you're looking for a way to connect with your community and drive more traffic to your business, start blogging about local events that are related to your niche. It demonstrates to your community that you care and that you’re proudly a part of the local fabric.
Talk about Local News
- Did your local little league team make the playoffs?
- Did a high school student win a contest?
- Is there a new business coming to town?
Any of these things could be turned into blog posts, and they’re especially effective if you can find an organic way to relate the story to your business.
Keeping up with local news and events is important for any business that wants to stay connected to their community. Whether it's a local little league team making the playoffs, a high school student winning a contest, or a new business coming to town, there are always stories to share.
As a business owner, you can use these stories as inspiration for blog posts. By finding an organic way to relate the story to your business, you can create content that is both interesting and informative for your readers.
For example, if you own a restaurant and a new business is coming to town, you could write a blog post about how the new business will impact the local community and the dining scene.
Or, if you're a retailer and a local little league team makes the playoffs, you could create a post about how your store is supporting the team by offering discounts on team merchandise.
Talking about local news not only helps you connect with your community, but it also helps to position your business as a thought leader and a valuable resource for your customers. By staying up to date on the latest news and events in your area, you can show your customers that you care about their community and are invested in their success.
In addition to blogging about local news, you can also share the stories on your social media pages and email newsletters. This will help you reach a wider audience and get more people engaged with your content.
There’s also the more advanced version of using news stories to raise your local visibility and promote your business, known as newsjacking. You can learn everything you need to know to get started effectively using the newsjacking tactic in this article here.
Develop Case Studies That Are Relevant To Local Prospects
As a local business owner, it's important to show your customers that you care about their specific needs and concerns. That you can relate to what they’re going through on the local level like if a neighborhood is irate about a possible new development transforming their community.
If you serve multiple neighborhoods or towns in your area, developing case studies can be a great way to demonstrate your expertise and knowledge of the local area.
And local case studies are well liked by Google, to increase your local search rankings and your Google Business Profile placement!
What Is A Local Case Study?
A case study is a detailed analysis of a specific situation or problem, and how it was solved. By developing case studies that are relevant to your local prospects, you can showcase your understanding of the area and any unique circumstances that might affect your customers.
For instance, if you're a landscaper in [YOUR AREA], you could develop a case study that talks about the risk of weather changes and how you helped a customer to prepare their lawn for a sudden storm. Or, you could create a case study on how you successfully eliminated a specific type of pest that's common in your area.
Developing case studies not only shows that you care about your customers, but it also helps to build trust and credibility. When prospects can see that you've successfully solved similar problems for others in their community, they're more likely to trust you with their business.
In fact, according to a recent survey, 78% of B2B buyers said that case studies were an important part of their decision-making process when choosing a vendor. So, not only will case studies help you connect with your local prospects, but they can also help you win more business.
In addition to sharing your case studies on your website, social media, and email marketing campaigns, you can also use them in your sales pitches and presentations.
Meaning, you could turn them into an engaging video for your social media accounts and even YouTube.
Look at it this way, a five minute case study video made using PowerPoint can easily be cut into 10 Instagram Reels!
By demonstrating your knowledge and expertise in your local area, you'll be more likely to close deals and win new business.
So, don't be afraid to develop case studies that are relevant to your local prospects. It's a great way to show that you care about your community and are committed to providing exceptional service.
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ButtonGet Directly Involved As Often As Possible
Volunteer in your local community and write about your experiences. Share what your company did and how your employees contributed and always thank everyone involved. Tag all other businesses that helped in your posts. Update the online post and social media posts on the topic occassionally.
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ButtonShare Local Events & Stay Up-To-Date
Every community has events, fairs, rodeos, charitable happenings, and sports. Attend events when possible for unique photos and videos to share. These community events are prime local content. Try to stay aware of what's going on in your demographic and region. Show that your business is part of the community.
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ButtonSponsor, When Possible, But Always Acknowledge
Even when your business can't be involved, you can still get valuable local content. Did a competitor pitch in when you couldn't? Did a neighbor business get involved? Give them a shout-out on your website and social media accounts. It elevates your brand awareness and serves your community!
Find out what your audience is interested in and then write about it!
Of course, you don’t want to stray too far from your business, but there is nothing wrong with getting excited about the things your audience cares about.
For example, you might write about an upcoming holiday or the year’s first big storm.
A great way to get ideas for your local content is to stay plugged in to your local community online.
You might follow your local Chamber of Commerce on Facebook or subscribe to your local paper and stop into your local library to see what new flyers have been added to the bulletin board.
The key is to make your local content relevant to your business and to your target audience. You can still share general content too, but local contents a must if you want your business to grow!
Best Practices: How to Create Compelling Content That Resonates with Your Audience
- Stay up-to-date on local events and news: Keep tabs on what's happening in your local community and use it as inspiration for your content.
- Tailor your content to your local audience: Write about topics that are relevant and interesting to your local audience. This can include local events, news, and stories that are unique to your area.
- Use local keywords: Incorporate local keywords into your content to help improve your visibility in local search results.
- Develop case studies: Analyze specific situations or problems that your customers in your local area face and share how you solved them. This can help build trust and credibility with your audience.
- Promote your content on social media: Share your content on social media platforms to reach a wider audience.
- Collaborate with other local businesses: Partner with other local businesses to co-create content and cross-promote each other's businesses.
- Keep your content engaging: Make your content interesting and engaging to keep your audience interested and coming back for more.
- Use local imagery: Incorporate local imagery into your content to make it more visually appealing and help your audience connect with your content.
- Show your support for the community: Use your content to show your support for the community, whether it's by promoting local events or showcasing local businesses.
Do your best to stick to these best practices. They will help you create local content that resonates with your audience, increases visibility for your business, and strengthens your relationship with your community without coming across as spammy or trying too hard.
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