10 Reasons Why Your Local Business Needs a Newsletter to Drive Sales and Build Relationships

If you're a local business owner looking for a new way to connect with your customers, offering a newsletter is a smart choice.

Newsletters provide a powerful way to build relationships, drive sales, and increase website traffic.

The experts here at Akzis VIP have a unique outlook on newsletters.

We recommend that you create a compelling email newsletter and send it the same day each week.

But, when a major holiday or huge seasonal sales period is approaching, include a quick note to your subscribers that your business is going to send out a very exclusive and special old-school version of your email newsletter directly to their home mailbox, and they need to do is provide their address.

This classic newsletter will include valuable information, news, and a special offer for your products or services that they won’t want to miss. Of course, it’s free to receive and only available to addresses in your service area.

You’ll be amazed at how many of your email subscribers sign up to receive such an unexpected throwback style of promotion. You’ll be even more surprised when you enjoy what that special promotion does for your sales!

Now, getting back to the topic at hand…

Here are 10 reasons why your local business should offer a newsletter:

1. Stay Top of Mind: By sending regular newsletters to your subscribers, you'll stay top of mind and remind them of your brand, products, and services.
2. Educate Customers: Newsletters are a great way to educate your customers about your business. You can share industry news, helpful tips, and stories that showcase your business and your customers.
3. Build Brand Loyalty: A newsletter is an excellent way to build brand loyalty by showing your customers that you value their patronage and are willing to provide them with helpful information.
4. Increase Website Traffic: With newsletters, you can direct customers to your website, blog, and social media accounts. This can increase visibility and drive more traffic to your site.
5. Generate Leads: Newsletters provide a great opportunity to generate leads. Use your newsletter to invite customers to sign up for a trial offer, join your mailing list, or follow you on social media.
6. Promote Special Offers: With a newsletter, you can promote special offers, discounts, and sales. This is an excellent way to capture more leads and drive more sales.
7. Reach a Wider Audience: Newsletters can help you reach a wider audience outside your local area and even internationally.
8. Engage with Customers: You can use your newsletter to engage with your customers by asking for feedback, answering questions, and sharing customer success stories.
9. Track Results: Newsletters provide measurable results that allow you to track your campaigns' success. You can measure open rates, click-through rates, and other metrics to determine how well your campaigns are performing.
10. Cost Effective: Newsletters are cost-effective and easy to manage. You can easily create, send, and track your campaigns without breaking the bank.

Still not convinced?

Take a look at these statistics:

• Email marketing has an average ROI of $42 for every $1 spent. But the average ROI is closer to $44 for local businesses. Why? Because the recipients recognize the name, know the business is near them and is involved in their community and so, there’s more interest and trust.

• 86% of consumers prefer to receive promotional emails from companies they do business with at least monthly, and 15% would like to receive them daily. This shows that customers are receptive to hearing from businesses via email, and that sending regular newsletters can help keep your business on the forefront of your customers’ minds.

• If you’re a local business doing business with other local businesses, you should know that email is the third most influential source of information for B2B audiences. This highlights the importance of email marketing, including newsletters, for B2B businesses looking to connect with potential customers and drive sales, particularly in their own communities.

• 64% of decision-makers read their email via mobile devices. This is why your website and emails should be optimized for mobile devices, to ensure that your content is easily accessible and readable for most of your audience.

• 59% of consumers say that marketing emails influence their purchase decisions. By including promotions, special offers, and other sales-focused content in your newsletters, you can increase the likelihood of customers making a purchase from your local business typically within 36 hours.

• 90% of email gets delivered to the intended recipient's inbox, whereas only 2% of Facebook followers see your posts in their News Feed. Simply put, this proves the value of email marketing, including newsletters, for reaching customers directly and avoiding the limitations of social media algorithms.

If your local business is not currently offering a newsletter, now is the time to start.

Offering a newsletter is a smart and effective way to stay connected to your customers throughout your community and drive more sales for your local business.

Think of it as continued brand building while educating, engaging, and promoting your services to your customers on a regular basis. Fill that newsletter each week with local valuable content and your customers will always be pleased to see it appear in their inbox.

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